BODY ART ALLIANCE | Senior Copywriter

NOVEMBER 2016–PRESENT​

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Led the development and execution of distinctive brand voices for nine companies across B2C and B2B channels, ensuring consistency and strategic alignment in email, SMS, product descriptions, web content, and promotional materials

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Developed and optimized triggered email series across four brands, consistently surpassing the 50% flow open rate target

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Produced high-converting B2C copy across all brands for diverse assets, including email campaigns, SMS, product descriptions, order inserts, web banners, landing pages, and promotional merchandise

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Created targeted B2B content, including sell sheets and email campaigns to promote exclusive distributor deals and new product launches, driving increased business engagement and partnership

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Supervised a team of two Junior Copywriters, providing strategic direction and detailed feedback while serving as the final approver for all email, SMS, and blog content

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Defined and refined brand identities, authored comprehensive voice guides, and constructed detailed buyer personas (with fabulous names) for nine distinct brands over three years, ensuring consistent and engaging brand messaging

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Initiated and executed A/B testing for subject lines and email content across multiple campaigns, refining and clarifying brand voices to better resonate with target audiences and improve engagement.

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Collaborated with external agencies to elevate blog content, driving an average monthly readership of 23,000 and increasing YoY conversion rates by 67.61% and organic engagement by 1%. Several of my blogs consistently rank among the top-clicked pages on the PainfulPleasures site, with strong audience retention (1–3 minutes of reading time).

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Boosted email open rates by 9–15% across four brands over two years; outperformed the 40% open rate goal with a peak open rate of 68.7% for the Ultimate Tattoo Supply brand; drove a YoY open rate increase of +54% for the PainfulPleasures brand

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Drove consistent month-over-month increases in SMS campaign click rates across four brands from September 2024 to the present through strategic content optimization and targeted audience segmentation